SPAR Katesbridge Road among NI retailers rewarded through incentive scheme
Twelve Northern Ireland retailers have shared £5,200 worth of prizes through the AG Barr initiative to date, with a further eight retailers receiving £200 and £100 prizes since the initiative began.
A Banbridge retailer has scooped a £1,000 prize through an AG Barr initiative rewarding stores for working closely with their representatives, supporting the company’s portfolio and maximising sales opportunities across some of the country’s best-known drinks brands.
AG Barr, whose portfolio includes IRN-BRU, BOOST, Rubicon and Barr, is running its retailer incentive scheme from June through to December, with £9,100 in prizes available over the seven months.
SPAR, Katesbridge Road, Banbridge, is one of four retailers to have picked up the top £1,000 prize so far. The other £1,000 winners are Centra, Antrim Road, Ballymena; Centra McGlade’s Rosetta
Filling Station, Belfast; and SPAR Twin Spires, Belfast.
The Banbridge win comes as twelve Northern Ireland retailers have shared £5,200 worth of prizes through the initiative to date. A further eight retailers across Northern Ireland have received £200 and £100 prizes since the initiative began.
The £200 winners to date are Centra Frosses Road, Ballymena; VIVO, Old Strabane Road, Derry; Centra, Main Street, Maguiresbridge; and Centra, Irvinestown Road, Enniskillen.
The £100 winners are Nisa Seymour Gardens, Derry; SPAR Rossorry Church Road, Enniskillen; MACE, Cloughmills; and SPAR, Westland Road South, Cookstown.
Retailers earn points by stocking AG Barr’s core and wider ranges, supporting new product launches and maintaining in-store POS, with those achieving 160–175 points qualifying for the £100 draw, 180–200 points for £200, and more than 200 points for the £1,000 prize.
Brendan Loughran, Country Manager Ireland, AG Barr, said: “Independent and convenience retailers are hugely important to our brands in Northern Ireland, and this initiative allows us to reward that support while helping stores maximise the opportunity across our portfolio.
“By working closely with their AG Barr representative, supporting new launches and giving our brands strong in-store visibility, retailers can strengthen their soft drinks offer and earn rewards. We’ve already awarded £5,200 in four months, with plenty more still to be won before the end of the year.”
The initiative continues until December. Retailers interested in taking part should speak directly to their local AG Barr representative, with Green Field Marketing supporting the scheme through its field sales team across Northern Ireland, for details of the points available, qualifying criteria and how to enter.